YouTube Personalities Earn Celebrity Status Amongst Gen Z
Want to impress teens and get them to buy your brand? New research conducted by Variety suggests that hiring a YouTube star to be your brand spokesperson could be the winning ticket.
Building your brand with Hispanics the blended, bicultural way
Jeri Smith draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers. Read Quirk’s Marketing Research Media’s: Building your brand with Hispanics the blended, bicultural way HERE.
How Brands Can Survive the Private Label Threat
There are several trends that have contributed to this dynamic. First, the perceived quality of private label brands has improved, at least in the mind of the consumer. Many shoppers have decided that these money-saving brands still deliver a perfectly adequate product…
Is Social Media Killing Your Brand?
Advertisers have always struggled to find ways to set their brands apart from the competition. Read Jeri Smith’s byline about the reduction in differentiation between major brands and their ongoing battle with private labels… Read more HERE.
