Super Bowl 50 Advertising Sells-Out at Record Nearly $5 Million for :30; What Can Advertisers Expect in Return?
Communicus has evaluated the effectiveness of over 150 Super Bowl commercials between 2011 and 2015. Advertisers who have invested the $5 million or more[…]
Myths And Realities: Advertising That Engages And Persuades Hispanic Targets
There is a variety of strategies on how to best advertise to Hispanic targets. While some tactics can be effective, many are built on myths that no longer particularly work. It’s easy to stereotype an audience, and then address them as such. But the 55 million individual Hispanic consumers in the U.S. are definitely not monolithic, nor should they be stereotyped. When advertising is created based on commonly held beliefs about what...
State Farm Makes Plans to Sell Car Insurance Customer Data
State Farm has developed plans to sell customer data, allowing advertisers to create highly targeted pitches based on where, when and how people drive. In a patent application filed with the U.S. Patent and Trademark Office, State Farm proposes gathering information about drivers’ routes and stops from vehicles’ sensors, navigation systems, cameras or other devices. State Farm would send data on driver’s habits to “another unit or...
What’s Influencing Latinas in the Beauty Aisle
You’re not going to the grocery store without your makeup on, are you?” “Your father is going to be home in an hour—and I haven’t even done my hair or makeup!” These phrases may seem out of place or too traditional for much of today’s culture, but they still resonate and stand true for one of the most rapidly growing demographics in the United States, the Hispanic woman. A recent Nielsen report (www.nielsen.com) notes that “Hispanic...
Why the #1 Problem with Advertising is the Easiest to Fix
There are an infinite amount of variables that an advertiser can control to maximize the success of a marketing program. It starts with how to position the brand, which media to use and how to allocate the investment. The puzzle is getting even more complex with the emergence of programmatic buying, second screen opportunities, native advertising, social media vehicles, and all of the other trendy tools out there today.