Screen Time
Ever since the DVR was introduced in 1999, pundits have been telling us that the days of brands being able to advertise via the traditional TV commercial were soon to be gone. Since then, there have been a number of additional marketplace dynamics that have helped to reinforce this doom-and-gloom scenario. Interestingly, the traditional TV commercial is still around today, with U.S. marketers spending nearly $80 billion per year on TV...
The ‘Terrible Teen’ Years of Digital Advertising
If digital advertising is the golden child of modern marketing, it is currently going through that terrible, unruly teenage phase…
Optimizing Your TV Investment With More Executions
How far will your advertising dollars go? Advertisers are trying to make the most of their budgets by minimizing the investment in ‘non-working’ dollars – readjusting investments to produce just one TV spot in place of a pool of executions. The popular idea that more media exposures translates to better returns isn’t necessarily the case. In fact, reworking your ad budget to produce multiple spots can pay off in greater campaign...
The Mobile Device Path to Purchase: Parents & Children
New Communicus research sheds light on kids and mobile devices. According to the study, one-third of American pre-kindergarten-age children have their own tablet, while two-thirds of kids regularly use tablets. Among those that do not have tablets, 50% ask their parents to buy them one. Children who already have a mobile device are as likely (or more likely) to ask for a new device, as are those without one. More kids want iPads or...
YouTube Personalities Earn Celebrity Status Amongst Gen Z
Want to impress teens and get them to buy your brand? New research conducted by Variety suggests that hiring a YouTube star to be your brand spokesperson could be the winning ticket.