Kids Have Opinions About Smartphones; Tablets, Too
Although they’re not generally the target consumer for high-end electronics, kids are using smartphones and tablets in increasing numbers and are showing a clear preference among brands. According to advertising consultancy Communicus, one-third of American pre-kindergarten-age children have a tablet specifically used by them, while two-thirds of kids regularly use tablets. Among those that don’t have tablets, 50% ask their parents to...
Digital Media and Marketers: Love Affair or Friend Zoned?
Most marketers agree: There is a lot to love about digital as an advertising medium. It is highly targetable, cost efficient, extremely trackable, easy to optimize on the fly, and ever evolving to more effectively buy and serve ads…
Surprise, Social Media Changes Behavior
Jeri Smith talks to Media Life about how brands can persuade, whether TV commercials are persuasive as well, and how TV and the web can best work together for advertising. Read Media Life Magazine’s: Surprise, Social Media Changes Behavior HERE.
Beyond Best Practices: Engaging With Social Media
Advertisers are acutely aware of the growing need to reach Hispanic audiences through both offline and online media. Recent Communicus research dug deeper into the specifics behind effectively reaching the Hispanic Market with the online aspects of your campaign. Jeri Smith writes for Media Posts’ Engage: Hispanics to reveal some of these best practices. Read MediaPost’s Engage: Hispanics HERE.
How Even ‘Small’ Media Investments Can Generate Big Results
Over the July 4th weekend, Coca-Cola orchestrated a strong digital push to support its sponsorship of the Coke Zero 400. Coca-Cola hosted page takeovers on Yahoo and NASCAR’s sites…