Mobile devices: Kids know what they want but are parents buying?
Despite questions about the potentially negative aspects of electronics usage among children and adolescents, mobile devices are only growing in popularity. Recent research on parents and children reveals the extent of tablet and smartphone usage in the young, and the attitudes of both kids and parents toward mobile devices and the brands who produce them. Two-thirds of pre-kindergarten age children use tablets, and one-in-three pre-K...
YouTube Personalities Earn Celebrity Status Amongst Gen Z
Want to impress teens and get them to buy your brand? New research conducted by Variety suggests that hiring a YouTube star to be your brand spokesperson could be the winning ticket.
Why Outdoor Advertising Still Has a Place in Contemporary Marketing
It’s not too surprising that Jeremy Male, the Chief Executive of CBS Outdoor, is a big believer in outdoor advertising as an ad medium for the future…