An ad or a show? Some say YouTube Kids blurs the line
Pop quiz: Which of these are commercials? A video describing what McDonald’s Chicken McNuggets are made of. A video showing LEGO toys being opened and assembled. A video in which characters from the Disney movie “Frozen” drink Sprite. All appear on YouTube Kids, a new free app — described as “kid-friendly content” for “curious little minds” — that mixes ad-like videos with traditional shows. On Monday, a Boston consumer group told...
Distracted TV Viewing: A Growing Threat?
Recent research suggests that nearly 50% of primetime TV viewers are engaging with a second screen during their TV viewing…
Amazon’s Ads: What’s In It for Brands?
Amazon is on target to sell close to $1 billion worth of advertising this year. Using data from 237 million active customers, Amazon is quickly generating more ad revenue than other online advertising platforms. What is setting the online retail giant apart from competitive platforms like Google, Pandora, and Twitter? The power of purchase.