Great Expectations: The Backstory of the Tagline
Jeri Smith talks to AMA about how taglines can work, and we all can name great taglines that have helped brands distinguish themselves: “Just do it.” “Like a good neighbor.” “What’s in your wallet?” The fact that these taglines are so compelling makes every advertiser want one of their own, and many marketers invest vast resources in creating taglines for their brands. Read AMA’s: Great Expectations: The Backstory of the...
Surprise, Social Media Changes Behavior
Jeri Smith talks to Media Life about how brands can persuade, whether TV commercials are persuasive as well, and how TV and the web can best work together for advertising. Read Media Life Magazine’s: Surprise, Social Media Changes Behavior HERE.
Hispanic Advertising Goes Mainstream, English Takes the Subtitles
During the 2012 NBA Finals, Ford made a move in reaching Hispanic consumers that few brands had considered at the time – running a Spanish language ad for the Ford Escape on English language network ABC. Over the past two years, Tide, Target, Taco Bell, and JC Penney have all joined the party running Spanish language executions, or executions partially in Spanish, on English language media. The trend has picked up during the 2014...
More Than A Total-Market Approach
By: Diego Vasquez of Hispanic Market Weekly Hispanic consumers in the U.S. are generally more aware of advertising than the overall market, but that still doesn’t mean it’s a particularly easy group to target. On one hand Latinos pay plenty attention to non-Hispanic market ad campaigns, in addition to those catering to the Hispanic market. But they – like other consumers – also crave ads and campaigns that are relevant to their lives...
Advertising That Builds Brands
The first step for advertisers should always be getting in front of the target, but the ultimate objective must be to produce changes in attitudes and behaviors. While advertising needs to stand out and engage the viewer, it should be persuading them as well Do you want viewers to walk away thinking, “Wow, great ad!” or to walk away thinking, “Wow, I really want one of those!”?