Understanding and Addressing Churn in Your Customer Base
The loyal customer is the Holy Grail for brands. This loyal base is relentlessly pursued, tracked, and analyzed. However, many brands often miss an important underlying dynamic that can provide significant insights…
Clickz: Which Ads Won Super Bowl XXVIII?
ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, asked CEO Jeri Smith to author a post-game reflection on what ads scored best during last night’s Super Bowl. Even though the game was an early shoe-in for the Seahawks, the ads kept viewers tuned to the screens throughout the evening. We saw a handful of new-comers join the long-reigning...
MarketWatch Radio: Do Super Bowl Ads Work?
Listen to Jeri Smith, CEO of Communicus, speak with Market Watch Radio. She discuss whether or not the highly anticipated Super Bowl ads make a difference in product sales. How has your brand engaged with Super Bowl advertising and have you been effective? Listen to the interview HERE.
Forbes: This Year’s Super Bowl Ads – Predicted Winners And Losers
Forbes asks Communicus CEO, Jeri Smith, to predict the winners and losers for the 2014 Super Bowl. Millions of dollars and marketing careers are on the line; the Broncos and SeaHawks aren’t the only ones at the ‘show down.’ Who will score a touch down…and who will cause the crowd to boo? Brands such as: Audi, Oikos, Go Daddy, H&M, Budweiser, and Cheerios are featured. Read the article HERE. What do...
Fox Business: Are Super Bowl ads a waste of money?
See Communicus CEO Jeri Smith on Fox Business’s Money with Melissa Francis. Smith presents examples of Super Bowl 2013 ads that were included in Communicus’ annual Super Bowl Advertising Efficiency Survey. Smith cites key elements of the study and analyzes the what made the featured commercials successful or unsuccessful. Brand advertisers focus more on creating an ad that is entertaining rather than incorporating...