Understanding and Addressing Churn in Your Customer Base
The loyal customer is the Holy Grail for brands. This loyal base is relentlessly pursued, tracked, and analyzed. However, many brands often miss an important underlying dynamic that can provide significant insights…
Forbes: This Year’s Super Bowl Ads – Predicted Winners And Losers
Forbes asks Communicus CEO, Jeri Smith, to predict the winners and losers for the 2014 Super Bowl. Millions of dollars and marketing careers are on the line; the Broncos and SeaHawks aren’t the only ones at the ‘show down.’ Who will score a touch down…and who will cause the crowd to boo? Brands such as: Audi, Oikos, Go Daddy, H&M, Budweiser, and Cheerios are featured. Read the article HERE. What do...
Line Extension Advertising: What Works, What Doesn’t, and How to Win
Launching any new product is a challenge, but the dynamics of introducing a line extension to a well-established brand are even more complex. What consumers take away from line extension advertising is colored by what they already know about the base brand, which can cause both miscommunications about the line extension and a potential deterioration of base brand values…
Media Post: Changes That Will Make Or Break Your 2014
New Year, New Challenges: Implementing the right advertising tactics now will help your company stay ahead of competitors. Communicus CEO Jeri Smith writes for Media Post’s Marketing Daily and highlights the best ways for advertisers to manage shifts in the industry and maximize ROI. Communicus’ shares advertising strategies so brand advertisers can best leverage the marketing challenges of 2014. Our insights will help you...
How Does Competitive Advertising Affect Your Brand?
Every advertiser worries about competitive advertising – you take note when your competitors introduce new ads, and you wonder how well their advertising is working. You might even conduct research to assess consumer reactions to their ads.