Fox Business: Are Super Bowl ads a waste of money?
See Communicus CEO Jeri Smith on Fox Business’s Money with Melissa Francis. Smith presents examples of Super Bowl 2013 ads that were included in Communicus’ annual Super Bowl Advertising Efficiency Survey. Smith cites key elements of the study and analyzes the what made the featured commercials successful or unsuccessful. Brand advertisers focus more on creating an ad that is entertaining rather than incorporating...
Double your campaign’s effectiveness with these three letters: ‘BLE’
Imagine this, your advertising campaign has pre-tested with off the charts likeability and engagement scores, but in the end very few viewers could identify that the executions were for your brand. Those who did not link your advertising to the brand might just as well have never had an exposure opportunity or engagement. The frustration of all those ad dollars, down the drain… A fundamental truth in effective advertising is you must link your brand to the campaign!
Optimizing Your Investment in Digital Advertising
While the digital advertising environment provides a wealth of opportunities for exposure, advertisers who hope to engage broad targets with their messages should not look to digital as a solution, at least not as a primary campaign medium…
Media Post: JC Penney’s Turnaround: Focus On Hispanics, Social Media
MediaPost’s Marketing Daily recently published ‘JCPenney’s Turnaround: Focus on Hispanics, Social Media’ by Communicus President Jeri Smith. Communicus’ analysis from the first phase in our self-funded study revealed many interesting facts including the observation that Hispanics — particularly those who are less acculturated — are more than two times more likely to engage with retail brands across social...