Are Super Bowl Ads a Waste of Money and Talent?
Advertisers are expected to spend quarter of a billion dollars on Super Bowl ads, and they may not be worth the talent and money it takes to make them.
Super Bowl 50 Advertising Sells-Out at Record Nearly $5 Million for :30; What Can Advertisers Expect in Return?
Communicus has evaluated the effectiveness of over 150 Super Bowl commercials between 2011 and 2015. Advertisers who have invested the $5 million or more[…]
Super Bowl Advertising Success
In this piece, Jeri Smith, Chief Executive Officer at Communicus, Inc., discusses strategies for 2016 Super Bowl advertising success. All the hype aside: How do Super Bowl ads fare in persuading viewers to consider buying the advertised brand? Based on research that analyzed the impact of over 150 Super Bowl commercials between 2011 and 2015, here are the five strategies that are most likely to lead to success for 2016 Super Bowl...
Super Bowl Frenzy, Part 50
It’s only early November, and CBS says that they’re almost sold out of ad inventory for Super Bowl 50, which will be held nearly 3 months from now, on February 7 of next year. What is it about this event that drives so many advertisers to line up to pay the going price of $5 million per :30 of commercial time, plus all of the production and PR costs that go along with the buy? It can’t be the numbers. On the basis of the...
Super Bowl marketing shift: Brands don’t have to play (on TV) to win
A number of large companies have decided to sit out advertising during this year’s Super Bowl, giving smaller brands and marketers with 360-degree campaigns a chance to shine during the big game on Sunday. M&M’s, H&M, Dannon, and a number of major automakers, such as Volkswagen, General Motors, Ford, and Lincoln are among those that have decided not to run ads at the NFL’s marquee event on Sunday. Yet even with the exorbitant...