Does Super Bowl Advertising Really Pay Off?
As anticipation for the 2015 Super Bowl begins to build, marketers and sports fans alike are awaiting Sunday, Feb. 1. Advertisers who are investing $4 million or more in a Super Bowl commercial are busy plotting their creative strategies and public relations programs while the rest of us wait to be entertained. But marketers everywhere should take pause and examine past insights that have emerged from previous Super Bowl ad...
Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins
With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game. Click HERE for more.
Super Bowl Ads Mostly Failed in 2014, Especially Ones for Cars
New or unfamiliar products did relatively well in 2014 Super Bowl advertising, while established products and particularly automotive brands fared poorly, according to research firm Communicus. That may help explain why this year’s Super Bowl is more loaded with unfamiliar players, and why automotive brands are mostly sitting on the sidelines, according to Jeri Smith, CEO of the firm that rates effectiveness of Super Bowl and...
Superstars and Cars: Infiniti’s Celebrity Solution?
With nowhere to go but up in the luxury automobile market, Infiniti is embarking upon an agency review. Brand building is an exciting endeavor for agencies and creative teams are chomping at the bit for this opportunity. There are many strategies that Infiniti and its agency of choice can employ in this quest to establish a unique brand position in the consumer’s mind.
Celebrities in Advertising: Make or Break?
Celebrities appeared in about 40% of 2014’s Super Bowl commercials. This percentage has remained consistent over the past couple of years. But this year, more advertisers opted to use multiple celebrities. The more the merrier, right? That might apply to some advertising tactics – but not necessarily for celebrity appearances.