Screen Time
Ever since the DVR was introduced in 1999, pundits have been telling us that the days of brands being able to advertise via the traditional TV commercial were soon to be gone. Since then, there have been a number of additional marketplace dynamics that have helped to reinforce this doom-and-gloom scenario. Interestingly, the traditional TV commercial is still around today, with U.S. marketers spending nearly $80 billion per year on TV...
Cord-Cutting, Tipping Points and Advertising
Recent reports confirm that the number of consumers who have decided that they don’t need cable companies anymore has increased dramatically lately….